While orange and yellow are bright and creative colors, red is a show-stopping color used to promote sales and give warnings.Ĭhoosing the right color scheme for your brand is essential before attending a trade show and setting up a booth.Īs technologies continuously evolve, new interactive and engaging displays are becoming more commonplace at trade shows today. ![]() However, most social media platforms and websites that are targeted toward a general audience will use some shade of blue, as blue is thought of as welcoming, friendly, and trustworthy. For example, most banks and financial institutions are geared towards using the color green when promoting money-saving or lending solutions. This means that the color scheme you choose to represent your brand matters.Ĭolor psychology plays a major role in how others interpret and view brands. If you are attending a trade show and have reserved a booth of your own, there are a few ideas to keep in mind to attract more people to your actual booth, while also helping to boost your booth’s overall visibility throughout the duration of the event itself.Īccording to the journal Management Decision, most people tend to make their decisions regarding a business or a product within just 90 seconds after the first impression they receive of the item or business itself. 9 Ideas for Attracting More People to Your Trade Show BoothĪttending a trade show or conference is a great way to promote your business or to spread the word about a cause you support.
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